Posts Tagged ‘Industry’

Mobile Technology Meets the Restaurant Industry

April 10th, 2021

Many industries can benefit from mobile technology – not just the industries that seem to go hand in hand with technological advances. One such industry that can join with mobile technology is the restaurant industry. This occurs because mobile technology offers innovative solutions that can make any industry run more smoothly by increasing the efficiency and productivity of that industry.

QR Technology

QR technology is one of the best ways by which the restaurant industry can benefit from mobile technology. To start with, you need to forget everything you know about QR technology. Most people have a very puerile and naïve understanding of this far-reaching technology. For example, what do you think of when someone says “QR”? You probably think of a black and white barcode. Did you know that QR codes don’t need to be black, white, and boring? It is now possible to create custom-designed QR codes: codes that are colorful and creative. These codes allow you to blend designs with your company’s logo, as well as background imagery, in order to create a code that truly stands out.

What’s more, QR codes do way more than what most people think they do. Many people think that QR codes simply bring a user to a website. This is a very limited understanding of QR technology; QR codes can actually do a number of different things. If you’re in the restaurant business, you can use QR codes to do the following whenever someone scans a code:

- Send a menu to someone’s email
- Send promotional coupons and specials to someone’s cell phone
- Display a detailed map explaining how to get to your restaurant
- Provide photos of your food and atmosphere
- Allow a user to watch a video advertisement of your restaurant
- Allow a user to enter a contest

And more!

The sky is the limit when it comes to QR technology. This technology is incredibly versatile, and can be used to solve a multitude of problems.

Smart Sites

Smart sites provide a great opportunity to anyone in the restaurant industry: namely, the opportunity to own a website that can be altered at anytime by anyone… regardless of web know-how. This is indispensable to the restaurant industry; because restaurants are commonly adding and taking away meal specials and promotions, as well as commonly altering menu items, they need a website that is dynamic and alterable. If a restaurant’s website is difficult and time-consuming to edit, that restaurant runs the risk of providing out-dated information that could potentially infuriate customers. More importantly, websites need to be able to be viewed on a mobile device. Many people browse the Internet on a mobile phone; therefore, it is very unwise to have a website that cannot be viewed on this device.

Together, QR technology and mobile smart sites provide two unique sets of solutions that the restaurant industry can take full advantage of. Consider contacting a mobile solutions service today to find out how they can help your restaurant reach its full potential.

Chris Jenkin, chief executive officer of Gotcha! Mobile Solutions, has always shown a key sense of business intelligence and an unmatched ambition for success. Studying at the University of Nevada, Las Vegas, Jenkin has been an entrepreneur since college, always looking to dedicate himself to bigger and better ventures.

Investing in Restaurants – Trends in the Restaurant Industry for 2011

January 10th, 2021

From food trucks to back to the farm restaurants, as the restaurant industry climbs back from the abysmal years of the economic crash, there are investment opportunities galore for investing in restaurants. Investors who want to start investing in restaurants might want to take a look at predicted trends in the restaurant industry. Some formerly widely popular restaurants have peaked out, but there are some emerging trends that are slated to explode the next few years. So, what are the big ideas expected for 2011 and 2012?

Mobile food has been big business in 2010. Food trucks touting everything from tacos to sandwiches to Italian cuisine have found success with low overhead and the ability to take the food directly to a crowd of potential customers. Well-known restaurants have expanded into this area with catering and recognizable brand food trucks as well. 2011 is expected to bring increased governmental regulation of this niche of the restaurant industry which may affect profit margins. However, it is still expected to be a good bet for investing in restaurants.

Restaurants that show the farm sources for their food or are located on farms have also soared in popularity. Farmers have been made into celebrities; celebrities have become farmers in an attempt to follow up massive sales in books about returning to whole foods. Pleasing health food fans, environmental activists, and the tide of citizens wanting to return to real food rather than highly processed chemical equivalents, these types of restaurants or restaurant chains are expected to perform well for investors venturing into investing in restaurants.

Southern comfort food, soul food, and Old Italian favorites are also making a strong come back. When the economy has tanked and everything is feeling somewhat uncertain, people turn back to the favorites that marked their childhood memories (or, what they wished their childhood memories were). Investing in restaurants that specialize in these types of food can be very profitable. However, with any of these trends, investors should do appropriate amounts of research themselves. Some well-known comfort food restaurants are in heavy debt and have cut all expansion. Some food trucks do not maintain an efficient enough bottom line, even with low overhead, to sustain substantial profits. The location of a farm restaurant may not have access to a large